2025 Johnstone Supply Coalition: Driving Success

This November, our Silver and Gold Coalition Partners will gather in beautiful Monterey Bay for one of the most valuable events of the year—The Johnstone Supply Coalition. It’s more than just a conference—it’s a focused opportunity to step away from the daily grind and work on your business, not just in it.

Surrounded by ocean views, world-class food, and a community of forward-thinking contractors, this is where high-performance partnerships are built.

🤝 Why Attend The Johnstone Supply Coalition

The Coalition is about connection, collaboration, and continuous improvement. This event brings Silver and Gold partners together to:

• Discover the latest industry trends and leadership insights

• Learn cutting-edge marketing strategies

• Share best practices, identify problems, and crowdsource real solutions

• Connect with new peers and veteran pros

• Meet with top vendors who are here to support your success and answer your toughest questions

This is your chance to recharge your perspective, elevate your operation, and return home with ideas you can immediately put into action.

🧠 Hand-Picked Speaker Lineup to Spark Growth

We’ve methodically selected each speaker to deliver practical, high-impact content that aligns with the needs of today’s HVAC business owner:

• 📣 Contractor Panel | Real-world lessons from high-performing contractors

• 📈 Marketing Strategy | Krista Neher – Actionable marketing tactics to attract and convert customers

• 🔥 Keynote: Culture + Performance | Mark Matteson – Learn how to build a team that drives results

• 💼 Leadership Mastery | Alan O’Neill – Tools to level up your leadership and scale with confidence

🗓️ Event Schedule at a Glance

Wednesday, Nov 5

• 11:00–1:00 PM | Welcome Reception & Lunch

• 1:00–1:45 PM | Opening: Why the Coalition

• 2:00–4:00 PM | Roundtable Discussions

Thursday, Nov 6

• 8:00–10:00 AM | Contractor Panel

• 10:00–12:00 PM | Marketing Workshop - Krista Neher

• 12:00–1:00 PM | Lunch

• 1:00–2:00 PM | Keynote – Mark Matteson

• 2:00–5:00 PM | Tradeshow & Vendor Networking

Friday, Nov 7

• 9:00–11:00 AM | Leadership Workshop – Alan O’Neill

• 11:00–11:30 AM | Raffle Drawings – must be present to win!

• 11:30–12:00 PM | Closing Remarks

✨ Gold Partner Exclusive: Weekend Getaway (Nov 7–9)

Gold Partners will enjoy an extended weekend of relaxation and recognition. After the main event concludes, stay and unwind with:

• Luxury accommodations

• Exclusive dinners and activities

• A chance to deepen connections with fellow top-performers and JSOG leadership

This getaway is our way of celebrating your dedication to growth, excellence, and partnership.

🌅 The Experience: Beautiful Venue, Great Food & Big Giveaways

Located at the stunning Portola Hotel & Spa at Monterey Bay, you’ll enjoy:

• Scenic oceanfront views and coastal charm

• Thoughtfully curated meals and hospitality

• Amazing giveaways throughout the event

• A welcoming atmosphere designed to help you learn, share, and succeed

🚀 Let’s Drive Success—Together

Whether you’re Silver or Gold, this is your moment to reset, reframe, and reinvest in what makes your business thrive.

We can’t wait to see you in Monterey Bay.

🔍 Not a Silver or Gold Partner Yet?

If you’re not currently part of the Coalition but want to experience events like this—or just want to learn more about the program and its benefits—reach out to your Territory Manager today or request info here.

Our Partner Program is built to help contractors grow stronger, smarter, and more profitable. Let’s talk about how you can be part of it.